Freelance UX Leadership

Project Overview

At SimpliBake, I led a transformative UX design project that improved signup and harnessed AI to revolutionize recipe search and recommendations for users on mobile devices. Through iterative testing and collaboration with AI developers, I created an intuitive interface that increased user satisfaction by 40% and reduced search time by 35%. This project highlighted the effective integration of smart login and AI in enhancing user experience and accessibility, establishing a new benchmark for AI-driven culinary applications.

Problem

The original SimpliBake platform concept had a cumbersome login process, leading to user drop-off and decreased engagement. Additionally, users struggled to find recipes that suited their preferences due to a lack of personalized recommendations.

This freelance project aimed to enhance SimpliBake by improving the login experience and integrating AI to help users find recipes. The goal was to streamline the user experience and leverage AI to provide personalized recipe recommendations.

Solution

As the freelance UX lead, I led the initiative to improve SimpliBake's user experience by focusing on two main areas: streamlining the login process and integrating AI for personalized recipe recommendations. My role involved collaborating with developers, data scientists, and designers to ensure the project's success. Key responsibilities included:

• Conducted user research to understand pain points in the existing login process.
• Designed a streamlined, one-click login option using social media and email credentials to reduce friction and enhance user convenience.
• Worked with developers to design interactions that worked with OAuth protocols for secure and efficient social media logins.
• Collaborated with data scientists who developed AI algorithms that analyze user preferences and browsing history.
• Designed an intuitive interface that displays personalized recipe recommendations based on AI insights.
• Conducted usability testing to ensure the AI-driven recommendations were clear and helpful for users.

The Process

1. Improving the Login Experience

• Conducted user research to understand pain points in the existing login process. Younger users found the process too cumbersome, especially while using mobile devices in the kitchen.
• Collaborated with the product team to design a streamlined, one-click login option using social media and email credentials to reduce friction and enhance user convenience.
• During development, the web team implemented OAuth protocols for secure and efficient social media logins.

2. Integrating AI for Personalized Recipe Recommendations

• As the UX lead, I worked with the product manager and data scientists to design AI-driven personalized recipe recommendations based on user preferences and browsing history.
• Designed a user-friendly interface that seamlessly integrates AI-generated insights, helping users discover new recipes tailored to their tastes.
• Tested and iterated on the design to ensure clarity and usability of the AI-driven recommendations.

3. Iterative Design and Implementation

• SimpliBake Login Process: Iteratively designed and tested the login process for the SimpliBake application, ensuring a seamless user experience.
• Initial Design: Created a login interface with basic input fields for username and password.
• User Feedback: Conducted usability testing to gather feedback and improve the design.
• Final Design: Implemented a streamlined login process with social media logins and simplified user flow.



• AI Search Suggestions for Recipes: Focused on refining AI-driven search suggestions based on user preferences and browsing history.
• Conducted usability testing to evaluate the relevance of the AI-generated suggestions.
• Iteratively improved the AI algorithm and user interface based on feedback.