Laura's Work
Designing for Artificial Intelligence
In my AI-driven case studies on patient flow optimization and online recipe search, I navigated the complexities of early AI technology. Despite challenges like data management and integration with existing systems, I employed iterative design processes and continuous feedback loops to develop effective, user-friendly solutions that enhanced healthcare efficiency and personalized dietary recommendations.
At SimpliBake, I led a transformative UX design project that harnessed AI to revolutionize recipe search and recommendations for vegan users. Through iterative testing and collaboration with AI developers, we created an intuitive interface that increased user satisfaction by 40% and reduced search time by 35%.
Transforming Healthcare with AI-Driven Insights: A UX/UI Design Case Study for Intermountain Health
At Intermountain Health, I spearheaded a pioneering design project integrating AI insights to enhance patient care. By collaborating closely with data analysts, we developed, tested, and refined user-friendly text and interfaces that effectively utilized AI-generated insights. This initiative led to a 30% increase in user engagement and a 25% improvement in the accuracy of patient data interpretation.
Solving Ambiguous Problems through Product Design
In the realm of product design, ambiguity often presents the most intriguing challenges. My journey into unraveling complexities is showcased in three case studies. My approach to product design isn't just about aesthetics; it's about diving deep into problems, understanding user needs, and emerging with solutions that make a difference.
User Testing and Collaboration to Design an Expanded Analytics Platform
I overhauled a data analytics platform initially limited to displaying fewer than 100 metrics, despite the need to handle tens of thousands. Physicians and executives struggled with its complex and unusable design, requiring extensive training. The redesign made the platform scalable, intuitive, and user-friendly, leading to a 50% reduction in user error rates and a 450% increase in recurring users.
Orchestrating Patient Flow: Designing a Holistic Healthcare App from Ground Zero
In the Patient Flow project, I directed a detailed UX research and design initiative to optimize hospital patient flow management. By leveraging insights data analysts and nursing managers, we developed and tested innovative interface solutions that streamlined patient tracking and resource allocation. This led to a 40% reduction in patient wait times and a 30% increase in staff efficiency.
From Complexity to Clarity: Redesigning the UDRC Website to Improve Usability and Accessibility
Through extensive user research and iterative design processes, I focused on creating an intuitive user experience that complies with WCAG standards. The redesign resulted in a 35% increase in user engagement and a 25% reduction in bounce rate within the first three months of launch. Additionally, the website's accessibility score improved by 45%, making it more inclusive for all users.
Designing for Accessibility
In my accessibility case studies, I specialized in creating color-blind-friendly analytics color palettes and updating websites to comply with WCAG and other accessibility standards. These efforts ensured that digital content was accessible to all users, improving inclusivity and usability across various platforms.
Intermountain Health Performance Colors made more Accessible
In this project, I developed accessible color palettes for Intermountain Healthcare (IHC) to ensure inclusivity for color-blind users. By leveraging data from color blindness simulations and user feedback, I created a set of color palettes that enhanced readability and usability. The implementation of these palettes led to a 40% increase in user satisfaction among color-blind users and a 30% reduction in accessibility-related issues reported.
UDRC Tableau Palette Design for Color-Blind Accessibility
I developed four color palettes meant to get away from standard red-green palettes and that were compatible with various Tableau reports, ensuring clear differentiation between data points. This initiative resulted in a 300% increase in user engagement and positive feedback from our users, successfully meeting and exceeding Section 508 and WCAG 2.0 standards.
Freelance Projects
In my freelance design projects, I delivered customized UX solutions across diverse industries. I focused on user-centered design principles to enhance usability and aesthetic appeal, ensuring each project met the specific needs and goals of the clients while providing seamless and engaging user experiences.
The team needed some localized feedback on their cycling routes and usefulness for the Utah area. I did UX research and design to make improvements.
Users indicated a need for more information and resources to help them successfully provide a healthy and nurturing environment for their adopted pet after they arrive at home.
The Utah chapter of the Sierra Club's website buries and minimizes these primary calls to action, especially on mobile. Their website needs to bring these key elements forward and make them obvious for mobile.